1.    VIDEO APPEALS TO BUYING EMOTIONS: Video is especially powerful because it involves the viewer emotionally.  And, even in business, buying decisions are often made at an emotional level.  ArrowStarr understands that video is really three messages--audio, visual and emotional.  Our ability to reach a prospect with images and sound can be incredibly persuasive emotionally.

2.    VIDEO GUIDES YOUR CUSTOMERS TO THE RIGHT DECISION: With video, you have complete control of the message.  Viewers are presented with just the information you want, in the exact order you want.  ArrowStarr’s project planning and script writing focuses on logically guiding prospects will to the natural conclusion…which is your products or services.

3.    YOU WILL BE IN STEP WITH THE TIMES: Today's "visually literate" society gets its information from television: 9 out of 10 Americans say TV is their primary news and information source.  Smart marketers realize that video is a medium of choice.

4.    VIDEO BUILDS YOUR ORGANIZATION’S IMAGE: Using video can help give an organization's product a progressive image.  ‘As Seen on TV’ is not just a cliché—the phrase lends you trust and adds value.  Being seen on the television screen lends more credibility.

5.    VIDEO CREATES A MORE COST-EFFECTIVE DELIVERY: Sales videos often cost less to produce than four-color brochures.  A Video Brochure can cost as little as $4 to mail, including tape and duplication costs.  And new video technologies have made video affordable even to small businesses.  By using CD/DVD ROM, you can decrease mail costs by as much as 75%.  ArrowStarr Productions will present all of the factors involved in the presentation and delivery of your video, tailored to your particular situation.

6.    VIDEO PROVIDES YOUR MESSAGE CONVENIENTLY: Video does not infringe on a prospect's time.  They can watch at their own pace, wherever and whenever they want - including at home.  Your prospect can view, review and share your full message with other decision-makers.  Your video by ArrowStarr will leave them eager and prepared to share it.

7.    VIDEO ENSURES THAT YOUR MESSAGE WILL BE CONSISTENT: Video never has a bad day.  A sales person can't always be at his or her best, but with a video your sales points are presented with the same clarity, professionalism and enthusiasm every time. 

8.    VIDEO BRINGS SPECIAL ATTENTION TO YOUR MESSAGE: A professionally produced video will engage and hold the viewer's attention better than any other medium.  People watch the whole message from start to finish, unlike print material, which most people thumb through.

9.    VIDEO WILL HELP REDUCE THE BUY CYCLE: Video presents your message quicker and more completely.  Video speeds buying decisions by 72% according to the Wharton School.

10.    VIDEO CAN PERSONALIZE YOUR MESSAGE: You can introduce your organization in a personal way, including messages from the executive and key staff.  For your best prospects or customers, you can also add a personalized title (i.e., "Produced with Thomas Industries in Mind") to the beginning of the video.

11.    VIDEO IS VERSATILE: The same video can be used and/or modified for use at sales meetings, trade shows, point-of-purchase displays, for customer training, and as a television commercial.

12.    VIDEO DELIVERS A STANDARDIZED MESSAGE: Video presents standardized information for every viewer, every time.  This is especially important in training applications.

13.    VIDEO WILL TARGETS YOUR MARKET: Video Brochures fit perfectly with the strategy of target marketing because a tape can be produced and mailed to a specific audience over time as it most benefits your marketing or public relations schedule, unlike broadcast TV.

14.    VIDEO GETS RESULTS: Using video to promote your products or services will give your company a competitive edge.  For example, Soloflex, Inc. offers a free video demonstrating its $1000 exercise system.  Each tape costs the company $6.50, but almost half of those who view the Video Brochure, order a system.

15.    VIDEO SAVES TIME: Your staff, your facility, your message will be familiar to the prospect.  We build videos that create an environment of trust and comfort--that is the foundation of relationship marketing.  Video can help a sales force sell better by freeing them to concentrate on what they do best: sell.

16.    VIDEO EXTENDS YOUR REACH: You may not be able to get every prospect to visit your manufacturing facility, but with video you can.  Video will take a viewer inside a manufacturing plant to see the entire production process, including the quality of materials and workmanship that goes into a company's products.

17.    VIDEO IS UNIQUE: With video, you can expect nearly 100% viewership.  People will watch a sales video because it is still so unique.  Market studies show that nearly everyone given a promotional video will play the tape in its entirety - out of curiosity, if nothing else.

18.    VIDEO SAVES COSTS: Video saves travel costs.  For companies who do business with distant customers, it is an ideal medium because the average sales call is estimated to cost $300 and rising, including travel and lodging.

19.    VIDEO DEMONSTRATES WELL: Video can show a product in action, something brochures cannot do.  It can bring a product's benefits & features to life, making your clients remember you.

20.    VIDEO IS A SUPPORTIVE MEDIA: Video does not replace your organizations' print materials; instead, a video can be designed to complement them.  It creates one more point of contact--one more reason to call.

21.    VIDEO LENDS YOU THE COMPETITIVE EDGE: In today's business environment, sometimes the only difference between you and your competitor are the intangibles such as the people at your facility and the service they give.  Video is more than just a foot in the door--it's your whole company invited in to visit.