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News News Articles How Effective IS Video? 
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| How Effective IS Video? |
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Many studies over the years corroborate the persuasive effectiveness of video. The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a video to printed information. Recent case studies indicate that 97% of videos are watched at some point. Because of their high perceived value (roughly $10) videos have staying power - unlike a print piece that will more often than not be trashed upon receipt. Some studies suggest that as many as 94% of video direct-marketing recipients will pass their copy along to another viewer. An obvious advantage of video over print is that video involves more of the senses; it sells your product or service using sight, sound, and emotion. So your prospects are more engaged, and thus more likely to be convinced. Re-printed with permission from Paul Nicholas, Vaughn Communications, Corporate Hdqtrs in Minneapolis, MN |