Media Type:
CD / CD-ROM

Industry:
Chemical Detection

Client:
National Trade Association

Application:
Marketing

Challenge:
Produce an engaging short form sales video and coordinating collateral assets used to guide interested prospects to join the organization.

Develop a grass roots campaign that will support the existing membership to win more business.

Energize the dying industry whose efforts have been stunted due to an act of Congress and inaction of HUD.

Why CD-ROM was the best media:
This unique application of CD technology capitalized on the versatility and rich features of a comprehensive CD-ROM program.

The ArrowStarr Solution:
Program assets included a six minute video on CD that included a strong statement of benefits and a compelling action step; uafter viewing the video, a web link was made available to the viewer. These assets were integrated into an intuitive interactive CD-ROM interface that delivered an influential program.

Results:
The content provided an incentive to visit the website. The website contained  three choices of incentives that were directly connected to order outcomes.  Prior to the three year campaign, there were 326 total members nationwide that belonged to the association.  At the conclusion of the campaign, there were over 2,875 active members.

When compared to a previous campaign, costs were approximately 37% higher for the direct mail campaign.

Call 1 (800) 57-ArrowStarr for Your Free Consultation
(1-800-572-7769)