- High School Huddle Season PreviewCatch football fever as you watch this clip from High School Huddle–with Jim Render, airing Thursdays at 10 PM on FSN in the Pittsburgh region. […]
- High School Huddle – Ask the ProsIn the City of Champions, our Pittsburgh STEELERS generously share knowledge and expertise with high school football players throughout the region. In our segment called Ask the Pros, the advice and tips have the power to change young players’ lives so that they will model what it takes to become world-class winners. High School Huddle is proud [...] […]
- Coach to Coach Extended InterviewsExtended interviews and bonus vignettes provide entertainment but also drive customers to websites and social media networks. Watch this bonus segment that premiered on the High School Huddle-with Jim Render website. […]
Promo/Recruiting Video Success
Media Type:
CD / CD-ROM
Industry:
Chemical Detection
Client:
National Trade Association
Application:
Marketing
Challenge:
Produce an engaging short form sales video and coordinating collateral assets used to guide interested prospects to join the organization.
Develop a grass roots campaign that will support the existing membership to win more business.
Energize the dying industry whose efforts have been stunted due to an act of Congress and inaction of HUD.
Why CD-ROM was the best media:
This unique application of CD technology capitalized on the versatility and rich features of a comprehensive CD-ROM program.
The ArrowStarr Solution:
Program assets included a six minute video on CD that included a strong statement of benefits and a compelling action step; uafter viewing the video, a web link was made available to the viewer. These assets were integrated into an intuitive interactive CD-ROM interface that delivered an influential program.
Results:
The content provided an incentive to visit the website. The website contained three choices of incentives that were directly connected to order outcomes. Prior to the three year campaign, there were 326 total members nationwide that belonged to the association. At the conclusion of the campaign, there were over 2,875 active members.
When compared to a previous campaign, costs were approximately 37% higher for the direct mail campaign.
Call 1 (800) 57-ArrowStarr for Your Free Consultation
(1-800-572-7769)